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When
AdSense Goes AWOL
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by:
Diane Nassy
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No matter how hard you work to optimize your
page, there are going to be times when Google just can’t figure out
which AdSense ad to deliver, so it defaults to delivering a PSA (Public
Service Ad) instead.
Now I don’t have any problem with charities, but I give to the ones
that I choose to give to. Since I don’t have a non-profit license of my
own, the goal of my web site is to make money and I depend on Google
AdSense revenues to help pay my bills. Someday I want it to fund my
retirement as well, so I can’t afford to have non-revenue PSAs showing
up on my site.
The good news is the Google understands the human’s basic greedy
nature, so it provides us with an alternative to donating our precious
web real estate to charitable organizations. That alternative is known
as AdSense Alternate Ads.
As strange as it seems, this feature allows you to let Google
competitors into your site. Don’t worry, Google is allowing it with
their eyes wide open. They even tell you how to set up the alternate ad
code to work on your site and they let you do it right in your AdSense
control panel.
Once you add the code to your site, Google will pull ads from whatever
service you defined rather than serve a PSA. Google will do that even
if those ads are coming from Yahoo, or Overture, or your grandmother’s
attic.
This goes a long way towards ensuring that you never lose an
opportunity to monetize a visitor’s time spent on your site. How nice
it is of Google to gives us that opportunity.
Who do you choose?
Ah, now that’s the big question. Most people head straight for Overture
or Yahoo, but there are other fish in the sea worth considering. In
fact, some of these fish make their living almost solely by serving
replacement ads for PSAs. Run this search
(http://www.google.com/search?client=firefox-a&rls=org.mozilla:en-US:official_s&hl=en&q=google+psa+alternatives&btnG=Google+Search)
on Google and you’ll have plenty of options to choose from.
Why bother?
Sometimes Google doesn’t have any ads in its inventory to match your
site’s keywords. Sometimes Google gets confused and can’t figure out
which ads to deliver, so it grabs a PSA ad.
Google also has a not-so-readily-available list of what it calls “stop
words”. When the Google AdSense spiders detect these words on your page
they automatically trigger PSAs. Some of the more commonly known words
include severe profanity (think: George Carlin’s 7 Words You Can’t Say
on T.V), as well as other words which may very be quite legitimate for
your site such as pharmaceutical, drugs, death, dying, abortion, and
the list goes on and on. At least we THINK that it goes on and on but
no one really knows for sure outside of a trusted few Google staffers.
But no matter what the reason, you don’t want non-revenue ads running
on your site. There’s no excuse when Google makes it so easy to keep
the revenue flowing.
About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com
Circulated by Article Emporium
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