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Meet
Adwords - AdSense’s Fraternal Twin
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by:
Diane Nassy
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AdSense is one of the best ways to monetize
your web traffic. People see those little “Ads by Gooogle” tidbits and
they click like crazy. Or at least that’s the plan. But have you ever
given though to where those ads are coming from? That would be AdWords,
the Pay-Per-Click program for people who want to advertise their
products on Google.
They are the fine men and women who are willing to part with some coin
of the realm every time a visitor to your web site chooses to click on
an AdSense ad. Google grabs the cash from the AdWords' member’s
account, keeps some of it for themselves, and gives the rest to you.
How much they keep and how much give away is a State secret, but who
cares; just as long as we’re getting ours each month.
How AdWords Works
AdWords provides pay-per-click advertising to merchants who are willing
to shell out anywhere from a minimum 05 .05 per click all the way up to
a maximum of $100 per click. Can you imagine anyone paying $100 just to
have someone click on an ad?
Anyway, the advertiser joins the AdWords program and gets a control
panel similar to the one that we AdSense users get. They can write
their ads, pick their keywords, and establish an advertising budget.
They get tools to track performance as well as to help them pick
keywords. There are no monthly minimum spends required and they can
turn their ads on and off at will.
Once an advertiser is happy with their ad, it gets released to the
network and shows up on web sites like yours and mine. That’s if the
keywords on your site match the keyword requirements of the brand
spanking new ad, of course.
They can’t “buy” their way to the top
Google doesn’t simply push the people with the highest paying ads to
the top of the SERP (Search Engine Results Page). They use a rather
fair methodology that takes into consideration not only the maximum CPC
(cost per click), but also includes a secret recipe for determining an
ad’s placement based upon the number of clicks the ad receives. So, at
least in theory, an ad paying .05 per click could rise above one paying
$5.00 per click if it’s more popular with Google’s audience.
I say “in theory” because if the owner of the $5 ad is paying attention
then he or she will see that they are being bested by a lowly nickel ad
and do some serious rewriting to get back up to the top where they
belong.
Personally, I’m not sure that I have the guts to invest a lot of money
into hoping that people who click on my ad will actually buy something,
since I still have to pay Google whether I make a sale or not. But, as
a dedicated AdSense user, I’m sure glad that my AdWords brothers and
sisters have more nerve than I do. And you should be thankful as well.
About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com
Circulated by Article Emporium
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