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How To
Help Google Make Up Its Mind
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by:
Diane Nassy
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As an AdSense sponsoring web site, your goal
is to have contextually relevant ads displayed whenever a visitor comes
to your site. That’s the goal, and it sounds simple enough, but
sometimes it seems that Google is bent on not cooperating with you in
the least.
If there are times when your web site is displaying apparently random
ads which have no relevance to your site at all or worse, it’s
displaying non-revenue Public Service Ads (PSA), then that’s a sign
that you need to work harder to help Google make up its mind.
Google uses a pretty effective set of Artificial Intelligence (AI)
tools to sniff the content on your site so it can serve up the most
relevant ads out of its extensive inventory. However, since no humans
are involved in this process, it’s actually pretty easy to lead the
poor spider down the wrong path.
It’s not enough to simply depend upon your site’s keywords to pull the
right ads from Google; you have to pay attention to the context in
which the key words are used as well or you could get some surprises.
For example, suppose that you have some text on your page that reads “I
love Guns ‘N Roses”. There is a good chance that you will either end up
with PSAs, because “Guns” is a known Google “stop” word that triggers
PSAs, or ads from 1-800-Flowers thanks to the key word “Roses”. But if
you modify your content slightly to have it read something like “I love
the heavy metal and hard rock bands like Guns ‘N Roses”, then you
should start pulling ads that match your site’s theme.
The words “heavy metal” and “hard rock” are called supporting keywords.
Their job is to help define the context that the actual key word is
being used in.
When the Google spiders are fed both supporting and actual key words
they are better able to make the right decisions on your behalf.
The position of your key words also plays a part in pulling the right
ads. Words that are closer to the top of the page have more “weight”
than those that appear farther down. Tags are also important.
H1 and H
2 tags have a higher precedence over P tags, and B tags are significant
as well.
The key to getting the right ads to appear on your site is to fine-tune
the supporting key words and tweak your tags until you are seeing what
you want to see.
Once you reach that goal, you can read our article on Smart Ways to
Attract Higher Paying AdSense Ads, and Tips for Maximizing Your Google
AdSense Revenues for even better results.
Sometimes it seems that the Google spider is doing all it can to not
get along with you. The next time you have that thought, stop to
consider the possibility that the Google spider is having the same
thoughts about you!
About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com
Circulated by Article Emporium
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