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Easy
Steps To Hands Off Passive Income
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by:
Dan Farrell
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Copyright 2005 MHG Consulting
So you want to increase your Adsense income? Log into your Adsense
account, and look at your last month's stats. There are three
key areas that contribute to your earnings: Impressions,
Clickthroughs and Effective CPM. Improving your stats in any, or
preferably, all of these three key areas will increase your Adsense
earnings.
Impressions
Impressions are the number of times your webpages with Adsense ads have
been viewed. You can increase Impressions by increasing traffic
(preferably targeted traffic) to your webpages. Some of the best ways
to increase targeted traffic to your webpages include:
-create more webpages, with relevant, focused content
-create more links to your webpages
-list your website/s under relevant categories in more
directories
-set up a directory of relevant sites on your website and accept
relevant
reciprocal links
-write relevant articles, with your site information in the 'resource
box' at the end of each article, and submit them to article
directories
-advertise with pay per click search engines like Google's Adwords.
www.Miva.com (formerly www.FindWhat.com, www.YahooMarketing.com
(formerly Overture) and 100's of others. When of the best places for
pay per click info is www.payperclicksearchengines.com with a
descriptive list of 659 search engines.
Clickthroughs
Clickthroughs are the percentage of viewers who click on your Adsense
ads. You can increase Clickthroughs by increasing the
relevance of Adsense ads on your site, and by tweaking the
format and placing of your ads.
Although you can't dictate which Adsense ads show on your site, you
can
influence the relevance of the ads by maintaining a tightly focused
website. If every page on your site focuses tightly on the
site topic, its more likely that the Adsense ads will too. For
example, if every page of your site is about fishing, and the
word 'fishing' appears several times on every page, its likely that
your Adsense ads will relate to fishing.
The best way to tweak your ad format and placement is to invest in an
Adsense Tracker, and test, test, test! People who have done
this tend to suggest that the best format is the large
rectangle, with background and border the same color as the
page behind it, so that the ad blends into the page. The best placement
is towards the center or top left of the first screen of the
page. Try these suggestions first, and then track and test, to
be sure of what works best for your pages.
Effective CPM
Effective CPM is a measure of your average earnings, per thousand
clicks. You can increase your Effective CPM by selecting topics that
attract high bids from Adsense advertisers, and building pages
and whole websites on higher paying topics.
Although Google doesn't release information on Adsense bids, you can
get a good idea of the top paying topics by looking at
information on Adwords bids, or, for that matter, bids on
pay-per-click search engines like Overture. There are a number
of keyword research tools available, both free and paid, that can help
you find high paying topics.
The Formula
So now you have the basics of increasing your Adsense income. Its a
deceptively simple formula:
-Build pages and websites on high paying topics for the best Effective
CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense webpages
for maximum impressions.
About the author:
For a step by step detailed approach to creating 'residual income' with
Adsense, go to: http://www.ad-alyzer.com/727/autoincomesecrets
Youcan also subscribe for free to an e-course, "Hands Off
Passive Income" and get 2 special bonuses.
http://www.ad-alyzer.com/727/ezwebbiz
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