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Blog,
Ping, Opt-In, SigFile, Ezine!...A
Guide to Internet Marketing Terms
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by:
Michelle Kiely
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Copyright 2005 Michelle Kiely
A Guide to INTERNET MARKETING TERMS
In the beginning…
I recently started my own “money-making, home business” which I signed
up to with the understanding that I was going to earn money for doing
nothing. Others (affiliates) were going to pay me commission for
referring new sign-ups to their sites. This sounded like a fantastic
opportunity to make lots of money without really selling anything. No
stocks holding, postage etc.
My signup included (among other items) a guide which covers 30 days. I
also had to sign-up to 5 online marketing sites (you receive the
enrolment fee back in no time) and join a web-hosting company.
Massive amounts of information are fed to you but in an absorbable
manner. It was very exiting. I would liken this information to reading
a suspense novel…can’t wait to see what happens next!
Anyway this article is not meant to be about that…it’s meant to cover
some of the terminology and their definitions, some of which I had
never heard before.
AdSense
AdSense is a fast and easy way for website publishers of all sizes to
display relevant ads on their website's content pages and earn money.
Because the ads are related to what your visitors are looking for on
your site — or matched to the characteristics and interests of the
visitors your content attracts — you'll finally have a way to both
monetise and enhance your content pages.
It's also a way for website publishers to provide web and site search
to their visitors, and to earn money by displaying ads on the search
results pages.
Adwords
With AdWords you create your own ads, choose keywords to help us match
your ads to your audience and pay only when someone clicks on them.
Affiliate
A person, organization, or establishment associated with another as a
subordinate, subsidiary, or member: network affiliates.
Auto-Responder
This is a clever marketing tool. It automates your emails and
follows-up on potential clients after they have signed up to your
newsletter etc.
Blog
An online diary or personal chronological log of thoughts published on
a Web page; also called Weblog, Web log. Typically updated daily, blogs
often reflect the personality of the author. It is a shortened form of
Weblog.
Ezine
A magazine that is published electronically, especially on the Internet.
Keyword
A word used as a reference point for finding other words or
information. See Adwords.
Off-line Marketing
As an example, advertising in newspapers, radio and television. Using
the phone as a off-line marketing tool has also become very popular.
On-line Marketing
Advertising using the internet, examples may include…email, banners,
popups etc.
Opt-In/Opt-out Subscribers
This is when you choose you receive newsletters etc. via email. Example:
By doing this you opt-in to an email mailing list. These lists are sold
over the internet by various marketing companies. Most emails sent via
the opt-in method also have an opt-out choice. Use this when you no
longer wish to receive email from the marketer. When you have no choice
it is referred to as SPAM.
Ping
A protocol that sends a message to another computer and waits for
acknowledgment, often used to check if another computer on a network is
reachable.
You need to use ping your blog to get it online. (easy as pie)
Sig File
A block of text at the end of a message identifying the sender and
providing additional information for instance, web/e-mail address.
Solo Ad
This is advertising via email attached to an ezine. This is only one ad
(as apposed to many small ads from various companies), thus giving you
maximum exposure.
Viral Marketing
This works similar to a virus but instead of being destructive it
encourages people to pass along a marketing message.
About the author:
Not long ago, I didn't know ANYTHING about Internet marketing...
However, within just 2 weeks, I launched my own website AND learned how
to profit from an opt-in list, pull in sales with ezines, make money
with Google Adwords and setup my own BLOG! Here's how: http://www.PlugInProfitSite.com/main-9949
Circulated by Article Emporium
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