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Blogging
for Dollars
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by:
Sharon Housley
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Copyright 2004 Sharon Housley
Blogging for dollars might sound like the latest game show or some new
drinking game, but it's the latest craze to hit the Internet. Bloggers
began blogging for a number of reasons, but as the blog movement has
increased in popularity, they have found ways to monetize their blogs
and are seeing their commitment pay off.
Whether a blogger's focus is to communicate with customers or just to
have fun, they have begun looking at ways to earn revenue from their
blogs. The most popular ways for bloggers to earn some added cash for
their pet projects are:
1. ) Google Adsense in Blogs
Google AdSense allows webmasters to dynamically serve content-relevant
advertisements in blogs. If the visitor clicks one of the AdSense ads
served to the blog, the website owner is credited for the referral.
Webmasters need only to insert a Google-generated java script into the
blog or blog template. Google's spider parses the AdServing blog and
serves ads that relate to the blog's content. Google uses a combination
of keyword matching and context analysis to determine what ads should
be served.
2. ) Affiliate Programs (Product Endorsements)
Affiliate Programs work when an affiliate web site receives income for
generating sales, leads, or traffic to a merchant website. Generally,
bloggers will mention or endorse specific products and if site visitors
purchase the product, bloggers will receive a portion of the sale.
3. ) Product Promotion
Businesses use blogs to detail how specific features or product add-ons
can increase functionality and save time. Content-rich product
promotion will help with search engine placement.
4.) Banner Ads
While less popular than in the past, websites with high traffic levels
can still earn decent revenue by selling banner space.
As the Internet evolves bloggers will continue to seek out ways to
monetize their opinions and thoughts. Daily journals and online blogs
have become more than just a communication means to many.
About the author:
About the Author:
Sharon Housley manages marketing for the NotePage http://www.notepage.netand
FeedForAll http://www.feedforall.comproduct
lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com,
and http://www.small-business-software.net
Circulated by Article Emporium
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