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Adlink
Success - A New Advertising Style from
Google Adsense
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by:
Derrick Pizur
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There is a new advertising style from Google
Adsense that is available in your Adsense panel, it is called “Google
Ad Links.”
This new ad system presents a list of 4 or 5 vertical links(you can
pick either 4 or 5 and Google will supply the actually links) to your
site visitors, when the visitors click on one of the targeted
contextual words it displays a results page from Google listing ten
Adwords advertiser’s ads for this related topic.
Here is what Google says Adlinks are: “What are Ad Links by Google?
Ad Links are a new form of text advertising that we're offering to our
AdSense publishers. Using the same contextual targeting algorithm that
targets Google ads to your content pages, Ad Links units display a list
of topics that are relevant to your page. Each topic, when clicked,
brings the user to a page of related advertisements.
The result is advertisements that are closely targeted to the interests
of your users. By selecting the topics through interaction with the ad
unit, users are presented with useful information in the form of
related advertisements. Their direct involvement with the evolution of
the ad unit guarantees an interest in the ads that are presented.”
Positive Aspects of Adlinks:
They allow you to blend this in with sections of your links which will
get more visitors to click on them, inevitably increase your Adsense
revenue.
The Adlinks ads display 10 ad results when clicked without cluttering
you page.
Google’s rules allow you to place three Adsense code block on a
website. If you are doing this near say a 500 word article it can
distract the visitor from viewing the article. With Adlinks you can
still display 1 block of normal Adsense code and the Adlinks block and
it keeps your page relatively nice looking while still giving you
revenue potential.
Negative Aspects of Adlinks:
Adlinks requires your visitors to make two clicks. One on the original
Adlinks block and one when they view the Adlink results. As any
marketer knows the more actions you need a visitor to take the less the
response rate.
Where are the best places to display Adlinks ads?
The best place to display them are within your navigation menu. Try to
make them blend in as best as possible.
Another great place to put them is at the end of an article suggesting
an interested reader view these resources. When doing this the reader
is very targeted since they red your whole article and if they are
likely leaving your website, why not let them leave through Adlinks and
make some money?
Are Adlink ads as effective as the normal ad blocks?
Well some have seen positive results while other have not. Personally I
am going to test it some more to see what kind of results and make my
decision then.
About the author:
http://www.derrickpizur.info
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